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History of our LADA (second part) of our LADA

already constituted society VAZ auto state, we choose the small city of Togliatti on the Volga River to the construktion banging a huge industrial complex for the production of automobiles.

The same was designed based on the Fiat assembly line but using Russian industrial philosophies: for example in the complex process all raw materials and produce all the components for manufacturing: steel (also produced in blast furnaces of the factory) rather than being split into planks to the Western way, is split into large rolls offering advantages for corrosion protection.

The complex currently has an area of \u200b\u200b600 hectares, the assembly line is the world's largest (144 km), operates manufacturing metallurgical, chemical, plastic, etc. and has its own nuclear power plant.

In 1970 they began to leave the assembly line early 2101 but was required for marketing a brand name and this was achieved through a competition across the union: the result was Zhiguli which is the name of a chain mountains near the factory.

This name is still used domestically in Russia and other countries of the former USSR, but had the disadvantage of not being completely neutral in meaning when it was translated into other languages.

Thinking

new export market that opened to their cars VAZ executives held a second contest and this came the final name of the brand and we all know LADA.

Lada is the name of a typical square sail boat Volga (image with which designed the logo of the firm) and also reminds the Russian word meaning Ladushka wanted.

complex currently Lada Togliatti, one of the world's largest, produces about 1 million cars a year (one every 20 seconds!), About 25 million since it began production and still producing classic models or Zhiguli which so far has manufactured over 10 million!

These amounts and years spent Lada Classic models have a special place in global automotive history, ranking third behind a VW Beetle and Ford Model T (it will be then that this car is so little known in the West despite being produced and still be produced in these numbers?)

(Continued on the third installment .....)